Control as many variables as you can predict, and be flexible enough to pivot around the variables you can't predict. I believe that's what effective event teams must do. With over 20 years in live event production I have become comfortable with these variables.
Technical production was my first love, and I love bringing that expertise to bear on my client's events. I am fully able to interact with venues, suppliers, technicians, caterers, and event staff.
Events represent the organization producing it in a way few other endeavors do. I take that responsibility very seriously. It's a matter of professional pride.
Eventbrite, the leading event management tool, can integrate directly into HTML email tools like Emma or MailChimp.
Together these tools allow the event organizer to track sales/RSVPs, and make changes to the promotion if necessary.
Shown here is an invite email with an RSVP button towards the bottom.
The use of social media-friendly assets is key to driving traffic to the event page.
This event featured rouge parliamentary page Bridgette DePape, so I took advantage of the easily recognizable stop sign to generate interest.
But traditional ways of promotion can't be overlooked either, as with this poster I designed.
I've also used web banner advertisement buys and radio spots to create sell-out attendance rates.
Craig Pickthorne running the lights at Trinity St. Paul's Centre, Toronto
My competencies in the technical production and management of events:
■ Audio/Visual equipment rental, configuration and usage
■ Coordinating Telepresence into an event such as having someone Skype in, with audience Q&A
■ Dealing directly with venue staff and crew to make sure all details and expectations are covered
■ Coordinating catering and liquor licensing affairs