For print, web, or email...publishing is the act of making the client's ideas publicly known. Below are selected examples of my publishing output.
The CCPA-Ontario office published a single-topic magazine to commemorate the 20 year anniversary of the swearing-in of Mike Harris as premier of Ontario. It examined the lasting effects of his government, and what still needs to fixed from that era.
It was sent to 1,500 supporters of the CCPA, and an interactive PDF was made available for download.
■ 4 colour offset process
■ 47 page saddle-stitch
■ 8" x 10 ½" full bleed crop
■ trackable QR (Quick Response) codes and links used throughout
Presented to the Metcalf Foundation, this report detailed the results of their funding of the #iHeartTaxes book launch tour. It featured custom photography and a timeline of launch events and other key moments.
■ Digital colour process
■ 22 pages, coil bound
■ Frosted cover with 80lb card stock inner pages
■ 7 ½" x 10" full bleed crop
Using the HTML email service Emma, the CCPA-Ontario has been able to engage their supporter base with monthly updates on its activities. List size and click rates grew during my time on this file.
I also introduced the practice of including a donation ask with a button in every newsletter.
Shown here is the mobile-sized version. View the desktop version here.
■ Migrated existing template to responsive, mobile-friendlily layout design
■ Engagement ∆ 44%
■ List size ∆ 61%
■ Online donations ∆ 94%
Working for a Living is a storytelling project that conveys the value of a decent minimum wage and a living wage.
It combines compelling photography and short audio clips of workers, activists, academics and employers.
Ontario Living Wage Network, funded by the Atkinson Foundation Decent Work Grant, serves as a resource and news portal for anyone wanting to learn more about the Living Wage movement in Ontario.