Metrics show that visual content overwhelmingly dominates the high engagement rate categories for social media posts. Here are some examples of assets I've produced as parts of various campaigns:
For the release of Toronto's living wage number, I produced a video introducing the city's latest LW employer.
I also commissioned a custom infographic to further promote the campaign.
The story earned mainstream media attention. In fact the release earned 151 media hits, with a total value of $606,993 (figures via Cision Media).
Here is an example of a twitter graphic that utilizes the platform's image expansion behavior to encourage interaction.
The audience is challenged to correctly guess a finding from the blog post being promoted.
This twitter-sized graphic promoted the release of a report titled A Higher Standard, examining the rise of precarious work in Ontario.
Like any effective infographic, this one represents a striking number using the language of visual contrast. In this case contrast of scale was used.
This graphic makes use of the then-newly introduced ability to display animated GIFs in twitter timelines.
It was created as a rapid response to high interest in both social and traditional media to this report by CCPA economist Hugh Mackenzie that revealed flaws in the school board funding formula in Ontario.