Interlocutor Communications logo, featuring an image of a Crook's Radiometer Social Media

Metrics show that visual content overwhelmingly dominates the high engagement rate categories for social media posts. Here are some examples of assets I've produced as parts of various campaigns:

Twitter logo
Youtube logo
Adobe PDF (portable document format) logo
Impressions x 1,00059Impressions x 1,000
Views x 1,00032Views x 1,000
Downloads x 1,000159Downloads x 1,000
Blog visits1000Blog visits
Enter your Text1000Enter your Text

Full Spectrum Results

For the release of Toronto's living wage number, I produced a video introducing the city's latest LW employer.

 

 

22,074 impressions
969 views
103,484
downloads

CLICK TO EXPAND

Here is an example of a twitter graphic that utilizes the platform's image expansion behavior to encourage interaction.

 

7,541 impressions 873 unique visits

Contrast of Scale

 

Like any effective infographic, this one represents a striking number using the language of visual contrast. In this case contrast of scale was used.

11,163 impressions 9,559 downloads

Rapid-Response GIFs

This graphic makes use of the then-newly introduced ability to display animated GIFs in twitter timelines.

 

5,227 impressions 15,434 downloads
Other selected social media graphics