Conceptualizing video content begins by identifying the targeted audience. Who are they and what do they already know about the issue being communicated?
Only from this starting point can a concept be outlined. Practice safe filmmaking. Always use a concept. To be effective, this concept will be simple and elegant, and will fit with the personality of the client.
Finally the video must create action. I specialize in video content that ends by directing the viewer to have a deeper contact with the client. Specifically this can be by "call-to-action" overlays and clickable links within the video. View counts alone are not enough.
For an equipment list, see the bottom of this page.
The Canadian Centre for Policy Alternatives' Ontario office produced a storytelling project designed to convey the value of a decent minimum wage and a living wage.
In order to drive viewers to the Working for a Living website, I created this video with a clickable link at the end. Leave no dead ends.
"It has been such a revelation to me to see how you have drawn the core messages out so clearly. Thanks so much for all your work on this. It is really looking fantastic!"
Fay Faraday, lawyer and author "Made in Canada, How the Law Constructs Migrant Workers’ Insecurity"
The Canadian Centre for Policy Alternatives wanted a video that shifted perceptions about taxation. Using custom music and zero dialogue, this video earned over 9,000 views in both languages.
Toronto Public Health offers a comprehensive array of services designed to help newcomers maintain good health. This video was designed to illustrate the most under-accessed of those services. It was translated into several different languages, and shown at orientation events.
The Wellesley Institute wanted a video to introduce their highly anticipated study of structural racism in Canada's labour market.
It features the two authors presenting their findings using graphic overlays and engaging locales.
■ Panasonic AG-AF100 HD digital cinema camera
■ 25mm, 35mm, 50mm, 55mm, 80mm, 130mm Asahi Takumar prime lenses
■ Panasonic 14-140mm zoom lens
■ Canon HV-40 HDV camera, used for webinars and telepresence activities
■ Manfrotto & Miller tripods
■ Shape WLB Shoulder rig
■ Source Four par lighting kit with stands and modifiers
■ Various LED and florescent fixtures
■ Motorola CP200 UHF 2-way radios + accessories
■ 2 x Sennheiser G3 wireless lavalier microphone kits + countryman B3 mics
■ Selection of various dynamic and condenser microphones
■ Macbook Pro 17" i7
■ Adobe Creative Cloud full suite